Ravensdown Agricultural Communicator of the Year

Ravensdown Trophy smallThis prestigious award sponsored by Ravensdown, recognises and honours people or groups who have made major contributions to the agricultural sector by communicating relevant and important information to the sector or about the sector. Those nominated do not have to be Guild members (though people nominating them must be), but they must be someone who has done an excellent job communicating with or to the rural sector, or on behalf of the rural sector.

Ravensdown chief executive, Greg Campbell, says, “New Zealand’s primary industry is made up of a diverse bunch of sectors, from scientists to teachers to farmers and everything in-between, all working towards a common goal of being the world’s best and most sustainable producer of food. There are significant challenges and innovations that these people deal with and those stories and learnings need to be told. That’s why Ravensdown wants to champion those talented communicators who do just that.”

Previous winners have included journalists and newspapers, authors, television producers, lobbyists, vets, consultants, information analysts ... the list goes on. See the Roll of Honour.


2021 winner - Craig ‘Wiggy’ Wiggins

Rural personality and farming advocate Craig ‘Wiggy’ Wiggins was last night announced as the 35th winner of the Ravensdown Agricultural Communicator of the Year award.

Craig Wiggins is a passionate farmer, horse trainer, commentator, announcer, and MC based near Ashburton. In recent years, he has become famous in rural communities for Whatever with Wiggy, a weekly Zoom forum for farmers to engage with industry leaders and politicians to discuss issues of importance to the agricultural community.

Craig was a leading organiser and facilitator of the Agri Connect rural mental health seminar, which taught attendees the tell-tale signs of mental strain and where to direct farmers for help.

Jackie Harrigan, President of the New Zealand Guild of Agricultural Journalists and Communicators said Wiggins was a deserving winner because he had facilitated much needed discussions within the agricultural sector – much of it in a voluntary capacity – and kept political and industry leaders appraised of the mood on farm.

“Craig’s passion and advocacy for New Zealand’s agricultural communities has engaged and connected farmers, industry leaders, politicians, NGOs and the public.

“Whatever with Wiggy has been an invaluable communication platform for members of the agricultural community, especially during the Covid-19 lockdown and restrictions when many were feeling isolated and overworked.”

Read the full media release here.

View the photos of the awards evening here.